““*The project conspires to destroy a concept*”, Robert says, adding that this is why project management is so crucial to keep everything on track.

[Speaking on the My Business Podcast](http://www.mybusiness.com.au/podcasts/2666-taking-a-new-idea-from-concept-to-consumer), Robert explores some of the facets involved in developing a prototype and taking the product to market, the weird and wonderful inventions he has worked on, his insights into becoming an effective project manager.”

What does it take to create a great product? How can you get your new invention to market? These are the types of issues Robert Tiller, CEO of Tiller Design, deals with on a daily basis. -Adam Zuchetti, My Business

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